Breitling Store Launch in Macao

Bespoke worked with Breitling to launch the brand’s two new Macao stores simultaneously. Bespoke developed a creative concept that paired the iconic Breitling branding with innovative ways to engage VIPs and potential consumers.

Bespoke was responsible for:

•    Creative concept development of the event

•    Design, production and installation of all elements in the space including bars, backdrops, DJ booth and product displays

•    Audio visual design and management

•    Event coordination including MC, catering, styling and crowd and media control on the ‘black’ carpet

•    Concept and choreography of a dance piece with four performers including outfit design and tailoring

•    Coordination of models for live mannequin element including outfit design and tailoring

•    Management of videographer to cerate unique short films for post-event social media and marketing use

•    Management of comms between the client and the Sands Retail team to move through the approvals process